We want more artists to have the opportunity to exhibit their work, regardless of their background, experience or connections.

And we want more people to feel comfortable discovering and buying original art, without needing specialist knowledge or feeling pressured into a purchase.

We believe we can make a bigger difference by creating opportunities for lots of artists, rather than representing a select few.

Our role is to bring artwork together, make it accessible and create opportunities for discovery.

Artists, collectors, curators and other galleries can explore the work, make their own selections and form connections.

And when we discover something exceptional, we want to celebrate it and introduce it to a wider audience.

We're building a gallery where opportunities can grow from the work itself.

We launched Auto Amor in February 2026 as an artist-led exhibition project, selling our Art Boards and organising free Open Calls with galleries across the UK.

We've exhibited hundreds of artists, worked with some brilliant curators and galleries, experimented with Art Swaps and tried different ways of getting artwork seen and sold.

We've learned a lot about selling art.

We paid for a subscription to an established online art platform and made over 600 artworks available for sale. Despite this, only a handful sold, and we had little control over how the work was marketed or how collectors discovered it.

But our experience with physical galleries told a different story.

At one partner exhibition, we showed 250 artworks and sold over 120 of them.

That was a turning point.

It showed us what could happen when artists' work was brought together in a physical space, where people could experience it, discover something unexpected and take it home.

So we opened Auto Amor HQ in Sevenoaks, giving artists a permanent presence in the town.

We've also built our own online gallery and database. Rather than relying on somebody else's platform, we can now experiment with how we reach collectors, understand what brings people to the website and see what actually leads to sales.

And we've discovered something rather special about our browsing crates.

People love looking through them. Picking up artworks, reading the handwritten artist names and prices, and finding something that catches their eye.

There's no pressure, no need to know anything about art and no one telling you what you should like.

And because every Auto Amor Art Board is the same size, we can take a work straight from the crate and put it into a frame.

Suddenly, something someone discovered for themselves becomes a finished artwork, ready to hang at home.

We want to build on this experience, making buying original art feel as natural and enjoyable as discovering it.

In 2027 we want to make gallery access simpler.

We're moving away from traditional Open Calls and introducing New Arrivals, an open gallery system where participating artists can exhibit one Auto Amor Art Board artwork per calendar month at HQ without having to be selected first, subject to available space.

From there, we want artists, curators, collectors and partner galleries to discover work and create further opportunities, including exhibitions of larger artworks.

Instead of artists repeatedly applying for opportunities, we'd love to see opportunities finding artists.

We want every artwork at HQ to have more than one opportunity to be seen.

When artwork arrives at HQ, we'll exhibit it on the gallery wall before moving it into our browsing crates, organised by subject and price.

We'll look after each artwork for six months, giving us time to introduce it to collectors, curators and partner galleries.

We're introducing RFID technology to help us keep track of artwork and make it easier to locate, exhibit and sell.

Our ambition is to make the most of those six months, creating as many opportunities as possible for each artwork to be discovered, exhibited again or sold.

That's what we're working towards, even if we don't manage it with every artwork.

At the end of six months, artists can choose to exchange their work for a randomly selected artwork by another participating artist through our Art Swap programme, collect their work from HQ for free or arrange return postage through our website. Return postage starts at £9.99, including packaging and delivery. Artists can also request their work back at any time.

WE ALSO WANT TO BRING ARTISTS TOGETHER.

We're developing a Pub Art Quiz & Swap event, bringing artists together in person to meet, exchange work and make new connections.

It's another way we hope to create opportunities beyond simply exhibiting artwork.

BUT WE'RE NOT JUST THINKING ABOUT ARTISTS.

We also want to make buying original art feel easier and more welcoming.

Not everyone knows where to discover original art, and galleries can sometimes feel intimidating or inaccessible.

We want to change that. We want people to feel comfortable exploring art, discovering new artists and making their own choices, without feeling pressured to buy.

Our experience at HQ has shown us how much people enjoy discovering original art for themselves. Now we want to bring that same sense of discovery to our website, making it easier for people to find artwork that appeals to them.

We also want people to discover artists beyond their Art Boards, with opportunities to explore and buy their larger works.

We're developing limited-edition prints and new ways to introduce original art to a wider audience.

Behind the scenes, we're automating as much administration as possible. The less we spend running the system, the more accessible we can keep it for artists and collectors.

AND WE'VE GOT BIGGER AMBITIONS TOO.

We'd love to develop a larger Auto Amor HQ with more exhibition space, a café, music and somewhere people can spend time discovering art.

We're even planning an LP featuring unsigned bands alongside artwork from the Auto Amor community.

We want Auto Amor to become more than a gallery. Somewhere artists, collectors and the wider community can come together.

We think the art world could work differently.

There are more artists making remarkable work than traditional galleries have room to show.

We don't think the answer is simply to keep asking artists to compete for the same limited opportunities.

So we're trying something new.

We're building a gallery that more artists can access, and experimenting with ways to get their work discovered, exhibited and sold.

Will it work? We don't know.

There will be mistakes, things that don't go to plan and ideas that turn out not to be very good. We'll learn from them and keep trying.

We can't promise that every artwork will sell or lead to another exhibition. What we can promise is that we'll keep looking for ways to create more opportunities for the artists taking part.

We're not asking everyone to agree with us. We're looking for people who think there's room to do things differently.

If you think the art world could be better, we'd love you to come along for the ride.

MORE ACCESS FOR ARTISTS.
MORE ART TO DISCOVER.